Publication Overview
- More than 40 amazing innovations that have the potential to truly change the world
- All the finalists from all the awards, 1998 to those announced in 2005
- Developed and produced in association with Saatchi & Saatchi
At the heart of all human existence lies the activity of communication. An innovation in communication may have the power to change one person's world, or a whole community's. Or the world itself. The Saatchi & Saatchi Award for World Changing Ideas was set up as a means of acknowledging brilliant thinking, to bring it to the attention of the world, and to reward the most outstanding innovation. Submissions are invited from across the globe, and the ideas may be scientific, linguistic, artistic or technological. They accept any innovation that could improve, revolutionise or make possible communication between individuals, between people and their environment, between companies and their customers, between nations or even between planets.
World Changing Ideas is divided into seven chapters, each one a category of the types of invention. Through these seven thematic sections, the book investigates all the entries shortlisted for the prize, including the winners and those selected for the honorary Edward de Bono Medal. It investigates how the innovation works and the way it has the potential to change the world. It also takes a look at how the companies and individuals have fared since the award, explains the technologies that were used and the broader applications these might have. This is an inspirational guide for all those who appreciate ingenuity and imagination. |
